Podcasts are excellent content marketing strategies and are certainly worth their investment in both time and money. If you’re a business owner looking to start a podcast but feel that you just don’t have the time or knowhow, then keep on reading because here’s your ultimate guide on starting a podcast when you’re super busy.
We appreciate that when running a business, you often work non-stop and have to constantly react to the urgent demands of the business. So the idea of sitting down and creating a podcast is probably something that has crossed your mind, something that you’re thinking you ‘should’ be doing but in reality, actually doing it, is another story.
If you’re considering a podcast as part of your content marketing strategy then you’ve made the first step. Now here’s the good part, podcasting can actually be a really easy thing to include in your world. All you need are a few top tips to make it simpler and more doable, and here they are.
Schedule planning time
You want to make your life as easy as possible, right? When it comes to podcasts, that means scheduling in actual planning time. If you plan what you want to do in each podcast and you have a really clear idea beforehand of how you want the podcast to sound, then you’ll get there. Having a clear plan is the key, sitting down and planning helps you visualise how it’ll all work.
But you’re a busy person, of course… So you have to allocate planning time in your schedule. Once you do that, you’ll find it much easier to get your podcast recorded.
Pick a format that works for YOU
When making a podcast, unfortunately there is no ‘one-size-fits-all’ formula. Each person is different, each business owner is busy at different times in the day, on different days in the week. One might have a 2 hour slot free every wednesday, which is great for them – they can make documentaries, coordinate guests onto the show. But you might only be free for short periods of time for short podcasts, which is brilliant because recording these on your own takes up very minimal time!
Your schedule is unique to you, so you need to pick a format that works for YOU.
Employ a production company
Employing a podcast production company is another big way to make your life a whole lot easier. Doing so allows you to focus solely on being the voice of your show. Employing companies, like Purposeful Podcasts, gives your podcast its professional touch and takes the stress away from you. Don’t concern yourself with the complicated and time-consuming editing, employ someone to do the technical side of things.
Consistency is key
A lot of these points have centred on you, and rightfully so, as the podcast doesn’t exist without you, however… What is a podcast without its listeners?
In order to retain your listeners, you need to plan a release schedule that you can be consistent with. Undoubtedly, the more regularly you release a podcast, the more likely you are to build an audience. However, for many business owners, even weekly releases simply aren’t practical. Rather, based on our experience with business owners, fortnightly release dates tend to work a lot better for them in terms of business and time management.
Saying that, even fortnightly could be too frequent for you. No worries, you could even start once a month or do a very short daily podcast. Your format could be that you do a big episode once a month and then in between you do something shorter. It doesn’t really matter as long as you’re consistent and engage your audience.
The most important factor is that you BUILD CONSISTENCY with the content that you’re providing because the minute that you drop the consistency, you’ll start to lose the audience pattern and audience habit.
Utilise your time wisely
Are you ever that short of time during the week that on Sunday, you cook and freeze a big batch of food, giving you meals for the week ahead? This is the same as that but just for podcasts.
It is really useful to create a podcast that enables you to record a few together that you can then release when you need to. For example, you might have a podcast on everyday positivity but you’re not free to record an episode everyday. However, one day you might have time to record 6 episodes. Getting ahead of the game like that just makes things easier for yourself. Of course to be able to do a batch like that, you do have to plan. So your process might be to plan it, write it, do it and send it off to be edited – all whilst you have the time.
What are you waiting for?
So there you have it, our guide on how to start a podcast if you’re super busy.
There are so many benefits to creating a podcast. For example, if your customers and clients or the people that you want to reach, want to get to know you more, then they can by listening to your podcast. From that podcast, you can create even more content marketing, find content subjects and pull together snippets from the podcast. The possibilities are endless.
If you’re interested in doing this then get hold of us at Purposeful Podcasts.