Can you believe it’s already 2023?
Now that the New Year has officially kicked off, you may have a few goals in mind that you think you would like to achieve over the next few months. In terms of podcasting, actively setting out your goals is super beneficial when it comes to achieving them! What direction do you want your podcast to go in? Do you want to grow your audience? Improve your audio quality? Or do you simply want to take the plunge and start a podcast for your business?
At Purposeful Podcasts, we want to turn your podcasting reservations into resolutions for 2023. Here’s a few tips on how to do just that:
Reservation: “But everyone has a podcast these days, how can I cut through the crowd?”
A common reservation when deciding to start a podcast is a result of the sheer number of podcasts available to listeners. How will mine cut above the rest? Why would anyone want to listen to what I have to say when there are so many others to choose from?
Resolution: “I want to start a podcast because I know that my audience is out there!”
While – yes – there may be over 2.4 million podcasts out there, there will ALWAYS be an audience that wants to hear what you have to say. In fact, the 2021 podcast ad revenue in the UK grew by 61% and generated £54 million in revenue! It’s about the impact you have with your words and voice that can really resonate with people and generate a huge following. Creating a podcast is an art form, just like writing a book, composing a song or making art. The first step is simply…just doing it, and the listeners will follow. Of course, cornering your podcasting niche is hugely important, but Purposeful Podcasts can help you do this – it’s what we do!
Reservation: “I’m not very confident with my voice…how can I speak with ease to so many listeners?”
Another common podcasting reservation is often a lack of confidence with the recording process. You’re not alone if you’re one of those people who aren’t too keen on the sound of their own voice! Getting comfortable with talking to a microphone may seem like an impossible task, but you CAN overcome this with practice and time.
Resolution: “I can and will be more confident with my voice, because I have the skills to communicate my message through my podcast!”
In actual fact, podcasting can be a very intimate medium. While at first, it may feel like you’re talking to an audience of ten thousand, when you present, you’re only really talking to one person at a time who is listening through one set of headphones. Imagine you’re talking with you’re best friend, and soon you’ll begin to relax and ease into the process. Purposeful Podcasts can help you to get to grips with using a microphone and becoming comfortable and confident with your own voice, making the podcast creation a simple and enjoyable journey for all our clients.
Reservation: “I don’t know where to begin! I don’t have the right equipment or skills to edit or market my podcast”
A lot of people are put off from creating a podcast, simply because they don’t know where to start. They may worry that they don’t have the right recording equipment, editing know-how, or they might even question if their podcast concept is strong enough to become the real thing.
Resolution: “In 2023, my podcast will be top-quality – from concept, to recording, to hosting, to publication”
In reality, podcasting doesn’t necessarily require the most technologically advanced skill set to get it off the ground. Anyone can start a podcast with an idea and some sort of recording device. BUT – Purposeful Podcasts can help you with any reservations you may have about taking the plunge and getting started. Our experienced team will hold your hand throughout the entire process, offering top-notch equipment, editing, and bespoke training and consultancy for budding podcasters so that yours is of the highest quality and cuts above the rest.
We hope that these tips have helped you to turn some of your podcasting reservations into resolutions to get you on your way to achieving your goals for the New Year. Remember to get in touch if you are considering starting a podcast for you or your business. We’d love to help you get started! Here’s to 2023!